Happy Herb & The Spice Gals
In 1995, I invented and manufactured the Buddy Light Illuminated Safety Leash – one of the best selling pet products ever featured at The Sharper Image. Today, I would like to introduce you to Happy Herb & The Spice Gals – our outdoor, vertical hanging canvas planter.
It all started with a behind the closet door 12 pocket shoe organizer! It wasn’t very expensive or attractive – remember the saying, “you get what you pay for”? Well, I did. It was cheaply made and shoes always fell out of the pockets. It’s a good idea, but poorly executed. Eventually, the stitching came loose around the pockets and seams. So, I began to think of different uses for the shoe organizer and soon enough, with the advice of some friends and the help of a glass (OK, a couple of glasses) of wine, Happy Herb & The Spice Gals was born.
Do you love fresh, all natural, organic herbs, vegetables and flowers? We do. And now with Happy Herb & The Spice Gals, our OUTDOOR VERTICAL HANGING PLANTER, it’s never been easier. We use high quality, mold, mildew and rot resistant canvas and polyester materials. We are looking into alternative natural materials like bamboo or hemp and we are also looking at using recycled coffee bean burlap bags. But for our initial product launch, we are using natural canvas and polyester materials. Happy Herb comes in two sizes – a three row, nine pocket planter with four hang straps so you can hang the planter on a wood (shown), metal fence or a wall and a one row, four pocket planter with three straps, perfect for hanging on a terrace or balcony. Each pocket has a reinforced drain hole, to reduce the chance of root rot. You can plant seeds or use starter plants purchased from your favorite garden center. Happy Herb & The Spice Gals is a great gift and the plant selection, planting, taking care of your garden, harvesting, cooking and eating makes for a fantastic family project.
Initially, our product will be manufactured in India. The cost per unit is higher than China, but India offers better quality and we can order smaller quantities. China is less expensive (per unit) than India, but the quality isn’t as good as what we can produce in India. Our long term goal is to bring the manufacturing process home to the US – but it’s very difficult, almost impossible, to find US based suppliers and manufacturers to make our product cost effective and competitive to what we can produce out of the country. Think about this – We have no mills in the US producing canvas – mills have closed all across the country. I find that so sad and disappointing. The alternative to canvas and manufacturing out of the country is to find the appropriate alternative materials here in the US and a manufacturing partner. That’s an ongoing process.
In 4th quarter 2017, each planter will be accompanied by a booklet (all content will be available on our website too) – providing hanging directions, hardware accessory options, information about different planting options, recipes and suggestions on how to make the planting experience a fun, family project. We are also planning on producing an original song and a music video starring Happy Herb & The Spice Gals singing about herbs, vegetables, flowers and how much fun it is to create and take care of your new garden. We’ll be creating an app to help you create and take care of your garden. Stay tuned, sign up for our newsletter, for all the up to date news, promotions and Happy Herb Savings.
Happy Herb & The Spice Gals have a great team working behind the scenes to ensure our success
Dennis Gelbaum, CEO, is the Executive Creative Director of ramp it up entertainment, a full service creative boutique and brand experience agency and multimedia production company providing services and resources to clients in more than 100 countries! His focus is on sharing Happy Herb’s story, (advertising, marketing, promotions, PR and live events), product development, designing and implementing the website with e-commerce capabilities, creating Happy Herb’s social network and producing multimedia content. Dennis’ specialty has been in developing (In 1995, Dennis invented and manufactured the Buddy Light Illuminated Safety Leash – one of the best selling pet products ever featured at The Sharper Image) and launching products. (Nintendo Wii and Wii Fit, Guitar Hero, City Folks – Animal Crossing, Nintendo DS, Bazooka Bubble Gum, X-Men, Power Rangers, Dodge Caravan, Firestone MasterCare, Pert Shampoo, Jesse Jeans just to name a few…) Dennis thinks of himself as a marketing mixologist, blending the perfect combination of marketing communications from a full-service bar of interactive and integrated resources. “My experience has taught me that to do it right, to engage and influence a brand’s target audience, the path to success requires equal parts art, science, creativity and strategic thinking. My innovative and effective experiential marketing programs and promotions connect brands with consumers through their passions and interests. One of the most effective ways to build trust and grow your brand is to let customers live it, wear it, drink it, eat it, smell it, try it and talk about it. With an emphasis on brand performance and inbound/outbound digital marketing strategies, I know how to digitally promote a business. I motivate, inspire and change how people talk, act, think and feel about brands.”
Design and Manufacturing
Lead by Tommy Hilfiger veteran Mark Mangogna. Mark was Hilfiger Design Director from 1996 – 2006, where he designed entire collections for specialty retail as well as outlet stores and sourced production globally. As owner and founder of Ironbound Denim, Mark has been in the fashion business since the 1990s. In 2009, Mark started his niche company—which manufactures authentic, premium American-made denim jeans after a decade working for Tommy Hilfiger. Mark is responsible for design, sourcing and production/manufacturing oversight for Happy Herb & The Spice Gals.
Marketing Communications Strategist
Amy Jeanroy is a Master gardener and has owned a greenhouse business since 2010, growing plants, produce and seeds for the farmer’s market. She grows herbs and makes herbal products for the farmer’s market and has taught many classes on herbs for the farm, greenhouse growing, fermenting foods, canning and preserving, pruning and livestock management. Amy has been a guest on the Martha Stewart Living Radio show, the Take Care wellness program on NPR, PBS’s Earth Eats, The Wisconsin Vegetable Gardener Podcast and Magazine and has been a speaker at the Nebraska Dairy Goat Association and the Healthy Farm Conference, hosted by the Nebraska Sustainable Agriculture Society. Amy’s work can be seen on About.com | Herbgardens site and Foodista.com’s recipe site. She has written hundreds of articles on homesteading and rural living. Amy has written numerous books on food preservation: Canning and Preserving 2nd Edition, Wiley Publishing, Canning and Preserving All in One, Wiley Publishing, Fermented Foods, Wiley Publishing and her latest book: Modern Pressure Canning-Recipes for the 21st Century, Fall 2017