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Meet Happy Herb & The Spice Gals



In 1995, I invented and manufactured the Buddy Light Illuminated Safety Leash – one of the best selling pet products ever featured at The Sharper Image. Today, I would like to introduce you to Happy Herb & The Spice Gals – our outdoor, vertical hanging canvas planter.

It all started with a behind the closet door 12 pocket shoe organizer! It wasn’t very expensive or attractive – remember the saying, “you get what you pay for”?  Well, I did. It was cheaply made and shoes always fell out of the pockets. It’s a good idea, but poorly executed. Eventually, the stitching came loose around the pockets and seams. So, I began to think of different uses for the shoe organizer and soon enough, with the advice of some friends and the help of a glass (OK, a couple of glasses) of wine, Happy Herb & The Spice Gals was born.

Do you love fresh, all natural, organic herbs, vegetables and flowers? I do. And now with Happy Herb & The Spice Gals, our outdoor vertical hanging planter, it’s never been easier. We use high quality, mold, mildew and rot resistant canvas material. We are looking into alternative natural materials like bamboo or hemp and we are also looking at using recycled coffee bean burlap bags. But for our initial product launch, we are using natural canvas. The planter comes with four hang straps so you can hang the planter on a wood or metal fence or a wall. The planter comes with nine pockets. Each pocket has a small drain holes, to reduce the chance of root rot. You can plant seeds or use starter plants purchased from your favorite garden center. Happy Herb & The Spice Gals is a great gift and the plant selection, planting and taking care of your garden makes for a fantastic family project.

Initially, our product will be manufactured in China and/or India. But, our long term goal is to bring the manufacturing process home to the US – but it’s very difficult, almost impossible, to find US based suppliers and manufacturers to make our product cost effective and competitive to what we can get produced out of the country. For example, canvas is made in India! We are looking into manufacturing the product in India where the cost per unit is higher than China, but India offers better quality and we can order smaller quantities. China is less expensive (per unit) than India, but he quality isn’t as good as what we can get produced in India, but the required minimum quantity is much higher than how many units we have to order from india. Think about this – We have no mills in the US producing canvas – mills have closed all across the country. I find that so sad and disappointing. The alternative to canvas and manufacturing out of the country, is to find the appropriate material here in there US and a manufacturing partner. That;’s an ongoing process.

A booklet (all content will be available on our website too) will accompany our outdoor vertical hanging planter – providing hanging directions, hardware accessory options, information about different planting options, recipes and suggestions on how to make the planting experience a fun, family project. We are also planning on producing an original song and a music video starring Happy Herb & The Spice Gals singing about herbs, vegetables, flowers and how much fun it is to create and take care of your new garden. We’ll be creating an app to help you create and take care of your garden.

Happy Herb & The Spice Gals have a great team working behind the scenes to ensure our success.

Creative Director

Dennis Gelbaum, CEO, Executive Creative Director of ramp it up entertainment, a full service creative boutique and brand experience agency and multimedia production company providing services and resources to clients in more than 100 countries!

My focus is on telling our story, (advertising, marketing, promotions, PR and live events), product development, designing and implementing a website with e-commerce capabilities, creating our social network and producing multimedia content. My specialty has been in launching products. (Nintendo Wii and Wii Fit, Guitar Hero, City Folks – Animal Crossing, Nintendo DS, Bazooka Bubble Gum, X-Men, Power Rangers, Dodge Caravan, Firestone MasterCare, Pert Shampoo, Jesse Jeans – just to name a few…) I like to think of myself as a marketing mixologist, blending the perfect combination of marketing communications from a full-service bar of interactive and integrated resources.

My experience has taught me that to do it right, to engage and influence a brand’s target audience, the path to success requires equal parts art and science, creativity and strategic thinking. With an emphasis on brand performance and inbound digital marketing strategies, I know how to digitally promote a business.

Design and Manufacturing

Lead by Tommy Hilfiger veteran Mark Mangogna. Mark was Hilfiger Design Director from 1996 – 2006, where he designed entire collections for specialty retail as well as outlet stores and sourced production globally. As owner and founder of Ironbound Denim, Mark has been in the fashion business since the 1990s. In 2009, Mark started his niche company—which manufactures authentic, premium American-made denim jeans after a decade working for Tommy Hilfiger. Mark is responsible for design, sourcing and production/manufacturing oversight for Happy Herb & The Spice Gals.

Retail Sales and Merchandising:

Veronica Jones is an experienced retail industry professional who brings over 25 years’ experience in the retail and wholesale community. As a retail consultant she has created strategic alliances between retailers, manufacturers and designers, focusing on product development, branding, buying and selling. Veronica has relationships with upper management in major stores and upscale specialty stores targeting the luxury and contemporary markets.

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